Session 5: Data as a driver of revenue and change at The Washington Post
Location:
Hall 74 - Main Auditorium
With more than 1 million pure-digital subscribers, The Washington Post has gone from being a leading quality local newspaper to becoming an international digital media powerhouse driven by technology and quality journalism. Beth Diaz will focus on one of the keys of that transformation: data. She'll tell us how it used and harnessed at The Post, not only to boost new sources of revenue (notably digital subsciptions), but also, to transform the company at its core.