Sessions 31

Innovative digital narratives, better journalism and new audiences

Location: 
Grand Ballroom

Two very different media companies with a common goal: to offer quality content using the tools that the digital era offers in a creative and innovative way. This session will provide practical, relevant and inspiring examples for all Latin American media that seek to improve the quality of their journalistic content offer and to experiment with new digital tools.

Moderator 

Journalytics at JOTA

Best Digital News Start-Up winner at WAN-IFRA's 2018 LATAM Digital Media Awards and 2019 World Digital Media Awards, JOTA is a site specialized in the coverage of Brazilian governmental institutions. Its niche audience of 6,000 subscribers and 2,000 users in its JOTA PRO option, which provides strategic and tactical information for decision makers, is constantly growing. Its broad portfolio of informational products for individual users and corporate clients are one of the keys to its success. During DML19, Daniel Marcelino will share how they are managing to provide predictability to their audience and their premium customers by combining journalism and data science. In particular, he will explain the concept of Journalytics, through which they study data, analytics, emotions and journalistic exercise to develop a series of tools such as a legislative predictability index, an "aprovometer," a platform to predict taxes and a survey aggregator.

Conferencistas 

How does LA NACIÓN, a legacy media company, promote innovation in the newroom?

Conferencistas 

Shariff