Ana Busch
Ana Busch
Partner Director of Intelligence, Research and Analysis, FSB Comunicação, Brazil
Partner Director of Intelligence, Research and Analysis of FSB Comunicação, the largest corporate communications agency in Brazil and Latin America. Ana Busch is in charge of the production of strategic content for more than 100 clients from federal ministries to B2C companies. She has also been director of the Advertising and Digital areas.
As part of the company's compliance committee, she developed and implemented a special integrity program for communication companies, as well as a new methodology for internal communication for compliance. She is also a member of the Brazilian Association of Compliance, Risks and Audit.
For 13 years, she has been the director of digital media at Folha de S.Paulo, the largest and most influential newspaper in Brazil. Responsible for the strategic management of the Group's business on the Internet and for project management in the areas of technology development and content for websites and mobile devices, including commercial guidelines.
Ana Busch was responsible, in 1999, for the planning, hiring of personnel, launch and publication of Folha Online, the first real-time newspaper in Portuguese language, which she directed for 11 years. During this period, she was the Head of the Editorial Department and the Commercial Team of the website.
She graduated in Architecture and Journalism from the University of São Paulo.