Pepe Cerezo is a digital strategist who specialises in digital journalism, online media and new business models. He's got more than 16 years of experience in new technologies and digital transformation of organisations, especially in the media sector. Since January 2015, Pepe's been the director of Evoca Media, a digital strategy-consulting firm thats focused on digital communication and media transformation, with wide experience in the implementation and development of digital projects. Previously he held various executive positions relate to digital business in companies like Prisa, Orange, etc. He was the coordinator responsible for the final process of choosing the digital audience meter for the Spanish market. He is the author of Medios Líquidos a book about the digital transformation of business models in the information sector.