News and Education is Pradeep’s passion. In his career spanning over two decades, he has been associated with four News Media organizations and an EdTech company. His news media career started in 1993, with a newspaper organization. In 1997 he got exposed to the digital side of the business and since then, he has been a keen student, trying to understand opportunities, complexities and challenges faced by the newspaper organizations both in print and digital domains. In his stint of over five years in an EdTech Company, he learned complexities of building subscription business and in the process also redefined the subscription business model. His expertise lies in scaling up businesses and in building new revenue streams.