He is the COO for MX Player. He oversees Revenue, Product, Technology, Design, Operation, Content Programming and Internal Marketing functions at MX Player. He runs the Times Prime Business at Times
Internet and is responsible for the overall subscription revenue. Prior to this, he worked in the United States for 14 years in Google and Amazon among others. He returned to India to join Reliance Jio as the Vice President for Digital Media. Vivek is also currently mentoring and advising a few digital product tech start-ups in the domestic circuit.

He is seen as a thought leader in the digital ecosystem and also takes guest lectures, seminars and workshops at IIM-Ahmedabad & ISB as a visiting faculty. Vivek’s core competency is to bridge the gap between technology and business. He is passionate about merging consumer experiences with technology and media to build real-life
businesses. Vivek is an experienced executive with proven success helping large MNCs as well
as start-ups define product vision, strategy and roadmap.