Adam is the head of sales and strategy for the Guardian Labs and leads the team responsible for identifying strategic opportunities for the Guardian, turning them into ideas and pitching them to clients. He joined the Guardian in 2015 from Starcom MediaVest where he was the Managing Partner for Strategy, leading across a diverse portfolio of clients - including BT, EMI, Heineken and Spotify - where he received industry recognition for his work including awards from both Media Week and Campaign. Since joining the Guardian Labs, he has overseen a double digit growth in revenue from acclaimed work for Google, Lloyds, NatWest, Air BnB and SEAT as well as the Sales Team of the Year award at Media Week 2018.