Anson Mok is an experienced executive who works closely with top executives to grow businesses with feasible data driven strategy and product development. He has spent over 15 years working in digital marketing and customer relationship management for the United Daily News Group in Taiwan.

Anson believes that it is critical to understand the audience one is trying to connect with and communicate in the way they prefer to drive and sustain user engagement. It is not only about how much content or service one covers in any particular area.

In addition to his experience, Anson is also a trained data coach to staff at all levels.