At JCG – largest media group in the Brazilian Mid-North, with 26 media companies spanning television, newspaper, radio and internet – I oversee the sales, marketing, planning, design, and execution of the digital products strategy.

As Chief Digital Officer, I'm charged with identifying the opportunities that will foster growth in web, mobile devices and social media, with focus on digital revenue, viewership, performance, and user experience. These responsibilities include the creation and maintenance of strategic partnerships, nurturing of cross-disciplinary teams, designing of new information architectures, content modelling, user interface and experience standards, product lifecycle management, channel sales development, marketing and deep data applications.

I walk a thin line between art, tech, and business. I go to work on my passion with an award winning team of misfits. Artists, nerds, intellectuals, evangelists, number crunchers, cool hunters and intrapreneurs who prove, time and again, that great work can – and should – be done anywhere in the planet, not just in Silicon Valley. This attitude has reaped us consistent growth in viewership and revenue, as well as awards and critical acclaim.

I also represent the group in trade associations such as INMA, Wan-Ifra and ANJ (Nacional Association of Newspapers) and speak at industry events.

Prior to joining JCG, I worked at Sony Pictures Imageworks supervising pipeline research and development, bidding, execution and final content delivery. Past film credits include Matrix Reloaded, Matrix Revolutions, The Watchmen, and all three Spider-Man films. My contributions featured in Superman Returns, The Aviator, and Spider-Man 2 were nominated for the Academy Award for Best Visual Effects in a Motion Picture, with Spider-Man 2 taking the prestigious award.