Clíona Mooney is Head of Subscriptions and Reader Insights at The Irish Times, with responsibility for the leadership and operational efficiency of the Analytics and Subscriptions Sales teams. Key to the role is delivering actionable insights to enable informed, data-driven decision-making within the business. Having previously worked as Marketing & Communications Manager at Ireland.com and as Communications Planning Manager at Pigsback.com, Clíona joined The Irish Times in 2010 as CRM Specialist, before taking on the creation and setup of a new analytics function in 2014.