Since 2017, Darya has been on a mission to grow Tribune Publishing’s digital subscribers base. Having spent over 15 years at advertising agencies driving brand communication campaigns for some of the world’s largest brands, she decided to switch gears and apply her marketing acumen to the world of publishing. As the Director of Digital Subscription Marketing, she oversees the strategy and execution of acquisition marketing programs for such media outlets as the Chicago Tribune, The Baltimore Sun, the New York Daily News and other regional publications.