Dasheng heads up Commercial Planning and Solutions at Mediacorp.  His main focus is the optimisation of revenue by architecting new revenue streams, building partnerships, and developing creative solutions to help clients GO BIG on Singapore's national media network. 

Flexing his rich background in marketing, content, new media, creative, and business analytics, he has driven significant growth in both the B2C and B2B spaces in the pay-content, telco, entertainment and media industries.  His biggest and most recent highlights include the complete re-alignment of Mediacorp's media inventory pricing, the re-invigoration of audio advertising, and the development of omnichannel performance partnerships for key sectors such as e-commerce, property, and fast-food.