Diogo Martins is a content development, digital marketing, digital business transformation and media development specialist with over 15 years of production, creative, management and campaign experience – having worked in Singapore, Hong Kong, Beijing, Portugal & Macau. Diogo currently leads the Bloomr.sg team (Singapore’s premier Social Media Creative Studio under Mediacorp) – a multi-million dollar revenue generating business unit he created. He has worked on over 200 projects/productions and 100 brand/government campaigns in the past five years, while introducing data science, business analytics, data storytelling, gamification, transmedia and creative leadership into all the businesses and projects he has managed or produced – with the aim of being able to generate high impact, high reach and increased ROI for all social media content.