Dominic is the Head of Commerce and Optimization at REV Media Group (RMG). His role involves overseeing Ad Operations, User Experience, Audience Management and he uses data and RMG inventory to deliver more personalized user experience and ads. He is a Marketing and Publisher Data Specialist & Programmatic Evangelist, focusing more on the data use cases of advertising from the publisher perspective. He has 9 years of digital experience with 4 years focused on data-related solutions. His past experience includes Better Digital, Ctrlshift MY and Mudah.my. He has contributed to multiple advertising-related data transformations across Malaysia and SEA through the use of data management platforms.