Eduardo is currently CEO of two companies that publish three of the top editorial products in Colombia, the daily newspaper EL ESPECTADOR  and two bi weekly magazines CROMOS and VEA. Prior to that,  he was General Manager of EL TIEMPO, and had top executive positions at HUNTER DOUGLAS, NESTLE and J.WALTER THOMPSON. This experience in the triangle of marketing between consumer product companies, advertising agencies and media conglomerates has given Eduardo a broad and deep knowledge of the evolution of media consumption and its capacity to connect consumers and brands. Responsible for all platforms of his content generating  brands, he is facing the challenges of transition from traditional to digital platforms and adapting his companies to face the future, at the same time he makes the most of the present.

Eduardo is principle board member of INMA (International News media Association), ANDIARIOS (Colombian National Association of Newspapers) and ACIM (Colombian Association of Media Researchers).