Gai is the CEO of IAB Australia which is the peak advocacy, research & standards body representing digital media and advertising. Gai has worked in the media industry for 30 years and the digital ad industry since 1998. Prior to running the IAB Gai held senior data, strategy and research roles at Fairfax Media, Nielsen and ninemsn. Gai is a global leader in media strategy, effectiveness and measurement as well as building and managing teams that help close the divide between digital and traditional marketing.