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Gilberto Scofield

Gilberto Scofield

Commercial and strategy director, Agência Lupa, Brazil

He is a journalist and is currently the commercial and strategy director of Agência Lupa, the largest center for the fight against disinformation in Brazil. He was communication and marketing manager of ANCINE, director of the multinational PR Machine, Cohn & Wolfe, and communication consultant of the Communication Secretariat of the Presidency of the Republic, in Brasilia. He was editor of the newspaper O Globo and special reporter for the São Paulo branch after five years as a foreign correspondent in Beijing, China and two years as a correspondent in Washington, United States, returning to Brazil in 2010. He was a contributor to Globonews, a commentator for CBN Radio and author of the blogs "No Império - Impressions of a Brazilian in the capital of the United States" and "In the Orient newspaper of a Brazilian in China" (Globo Online). Throughout his career, he has written for Jornal do Commercio do Rio, Exame Magazine, Jornal do Brasil, O Estado de São Paulo, Época Magazine, IG Finance, O Globo and Globo Online. He is the author of the books “Post-truth and Fake News: reflections on the war of narratives ”, a collection of articles on disinformation, and“ A Brazilian in China ”. Scofield is a master's student in the Graduate Program in Creative Media at UFRJ and has an MBA in Digital Marketing from FGV and a bachelor's degree in Social Communication from Universidade Gama Filho.

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