Iris Chyi (Ph.D.), author of Trial and Error: US Newspapers’ Digital Struggles toward Inferiority, is an Associate Professor in the School of Journalism at the US University of Texas at Austin. Her research addresses the economic viability of online news and identifies universal patterns of user demand for multi-platform newspapers. Her “Ramen Noodles Theory” suggests that online news, like ramen noodles, is an inferior good. Chyi has received many research and teaching awards and has published more than 40 journal articles and book chapters. Information about her research is available at irischyi.com.