As Chief Commercial Officer, Ignatius leads the team that sells and executes advertising and content marketing solutions across SPH’s print, digital, radio and outdoor media platforms.

After 17 years in The Straits Times newsroom, Ignatius crossed over to media sales in 2016 to lead the merger of what were previously separate sales teams for each of the four platforms. Today, the team is a one-stop integrated sales unit that handles about $1 million in ad bookings daily. The next phase of transformation will see SPH better leverage its unique position as a multi-platform and multi-lingual media owner with premium paying audiences, in order to offer more impactful and efficient ad solutions that are both online and offline.

During his time in the newsroom, Ignatius was business editor and news editor at The Straits Times. He also wrote a fortnightly column in Sunday Life that ran for more than 12 years and has written or co-written four books. In his last role as managing editor of the newspaper, he was responsible for newsroom operations including staff recruitment and deployment, budget and project management, strategic partnerships and business development. He was also part of the core team that planned and executed the newsroom’s digital transformation.