Joe has been involved in TV broadcast media for nearly 20 years focusing on the sport environment in particular. He began his career and training in England with the BBC becoming the youngster sports anchor in their history.

His Television journey has incorporated stints at not only the BBC but also Arab Radio and Television ART, StarHub, Ten Sports and Sony ESPN.

Most recently he took the fledgling Times TV, part of the Times of Oman brand from 50,000 viewers to 29 million (by end of 2017) on multiple platforms including Facebook, Website and YouTube.