1. FC Köln came across more than 150 potentials and a total of 18 action areas in our process, which we subdivide into the four areas of Fan Engagement, Smart Stadium, Business Operations and Team / Player Performance. We believe we need to lay the foundation for a successful digital transformation in the organization and work on our way of working, the infrastructure, and the corporate culture before engaging in operational issues such as ticketing, e-commerce or sponsorship.