Kari Kivelä (born in 1959) is Senior Vice President, Alma Consumer and a member of the Executive Management Team since 2005. Before joining Alma Media he was Managing Director of Startel Oy (2002-2004), Deputy Managing Director at Saunalahti Group Corporation (2000-2002), Managing Director at Uutislehti 100 Oy, City-lehti (1997-2000), and Editor-in-Chief of City-lehti from 1986 to 1997.

The name of the new business unit that focuses on consumer media business and is created as a result of the combination Alma News & Life and the Alma Regions business segments will be Alma Consumer.  Alma Consumer plays a major role in the everyday lives of Finnish media consumers. Its printed and digital media and services reaches a total of 2.6 million Finns*. Alma Consumer publishes the national news media Iltalehti, regional newspapers Aamulehti, Satakunnan Kansa, and the local and town papers published in Pirkanmaa as well in western and central Finland. The offering of the business segment also includes several digital consumer services related to lifestyle, travel, cooking and dating. The printing and distribution unit Alma Manu is also part of the business segment. Alma Consumer is the largest business unit  of Alma Group. Its pro forma revenue amounted to EUR 151 million in 2017.