Kass Naidoo is the founder of gsport4girls - South Africa's first ever online initiative focussed entirely on promoting women's sport. The initiative runs a 24/7 news service on gsport.co.za and @gsport4girls across social media platforms. The gsport Awards takes place yearly to unearth icons and role models who raise the profile of South African women's sport. Kass is South Africa's first female cricket commentator with over 15 years' experience in cricket broadcasting. She also spent four years at Cricket South Africa, shaping the brands of Cricket South Africa and the Proteas. She was recently onboarded as a Play Your Part ambassador by Brand South Africa to fly the flag for South African sport. Kass is a mom of three who spends her remaining time empowering women through her involvement as MC and Speaker.