Katarzyna joined Gazeta Wyborcza in 2017. Her first job title was Social Media Manager, working in the newsroom editing their social media channels and running Facebook campaigns. But also, at that time she was close with digital subscription actions.

Since 2019 her role changed into Subscriptions Growth Manager - where she manages the acquisition team which is responsible for gaining new subscriptions, acquisition strategy and the offer itself.

A key achievement during her 4 years work-life at Gazeta Wyborcza was definitely changing their subscription offer from on-off payments to recurring ones, which have changed the business model completely. Currently they are working on new packages and pricing, Katarzyna says, "I reckon it is going to be a next major change and I am proud to be a part of this project".

Katarzyna likes to share knowledge, and delivered a presentation at a September 2019 WAN-IFRA workshop in Copenhagen, where she told global publishers about their so-called “operation Netflix”.