Lara Ayoub is a digital media strategist, consultant and content creator, with more than 17 years of experience, as well as the co-founder of a nonprofit women’s empowerment organisation SADAQA, which aims at empowering women, advocating their rights, and creating a family-friendly workplace.

To date, she has launched and operated the digital newsrooms of 3 TV stations and two print publications including Jordan’s first 24-7 public service news station AlMamlaka TV, privately owned Ro’ya TV and Alghad Newspaper. She is a certified in video production, by the London School of Media, Film and TV.

Ayoub sits on the boards of Save the Children – Jordan, and the World Association of Newspapers and News Publishers Middle East.

A winner of the 2019 Goldman Sachs – Fortune Global Women Leaders Award, Ayoub mentors and coaches young leaders.

In April 2020, she joined the UN Development Coordination Office for Arab States as their Communications Specialist.