As Vice President, Innovation and Internationalization at Data Refinery, her responsibility is to ensure the competitiveness of the platform by focusing on AI development, and international expansion to 3-5 new markets. Laura has three big passions: data driven digital business and product innovations, leading people and music. She is on her best when there is a need to create new innovations from existing assets, with limited resources. Especially if the assets are related to data. Data Refinery is a tech start-up and a data monetization platform, owned by Aller Media, and a leader in the Finnish data business. It is a spin off from Nordic publisher Aller Media (established 1873). The platform was originally developed and launched in 2016 for Aller Media Finland in order to commercialize consumer data. Its revenues growing rapidly, currently operating in Finland and the other Nordic countries, Data Refinery will enter the US market in September 2017.