Leonardo is deputy managing editor at Folha de S.Paulo, the newspaper with the largest digital readership in Brazil. Founded 95 years ago, Folha reaches 40 million readers per month and is part of Grupo Folha, one of the largest media groups in Brazil, which includes UOL, the main internet portal. Folha was the first newspaper in Brazil to publish online content in real time and also the first to implement the paywall system on its website.   Leonardo is currently responsible for Folha's digital strategy. During his 19 years with the publication, he has also held a variety of management roles, including Home Page editor, Front Page editor, Technology editor, London correspondent and deputy editor for politics, international, culture and sports.