I’m a senior business leader, born and raised in marketing. I have three main areas of speciality: digital and live events, proposition development and customer value. I have extensive experience in global B2B and B2C media, events and digital information businesses. In large corporations and tiny start-ups, I've launched and built brands, scaled audiences and deepened loyalty. I’m happy to work with polished, scaled automation processes but I won’t hesitate to deploy a scrappy workaround when I need one. I'm a creative brand storyteller with a strong instinct for business strategy, ROI and data-driven performance marketing. I've a proven track record of delivering significant revenue growth, through nifty pricing, re-shaped propositions, diversified distribution - as well as smart recruitment and culture building.