Programmatic, data, ON-OFF media specialist, Miguel Nieto joined Havas Group in July 2018. He currently holds the position of Head Engagement at Havas Programmatic Hub (HPH), the specialized unit in programmatic advertising of Havas Group Spain. Previously, he worked at Magnite (SSP) as head of business development in Spain, combining this position as Advisor at Zeotap (Data, Identity). He was VP of Sales and Business Development at TAPTAP Digital for 2 1/2 years. Previously, he held various positions in the commercial area of large accounts in Publiespaña (Mediaset) both in the TV part and in the Digital area of the group. He has a degree in Business Administration and Management from the CEU-Luis Vives University. It also has several postgraduate courses, highlighting the Executive MBA, by the EOI and the Executive Business and Marketing Management, by IE Business School