Peter Gray, runs the product optimization team at Dow Jones, the holding company for The Wall Street Journal, Barron’s, Marketwatch, and Factiva. His team is responsible for testing new digital experiences across all of Dow Jones’ properties in collaboration with product owners and marketers, unlocking exponential gains hiding in plain sight and baking a real time customer feedback loop into product roadmaps. His team’s work has lifted WSJ.com’s subscription conversion rate by 64%. Prior to his time at Dow Jones, he did marketing for Via, the ride-sharing service.