Reno Ong is Pre-Sale Director, Asia-Pacific, for The New York Times’ T Brand Studio in Hong Kong. Reno oversees T Brand’s pre-sale strategy and client outreach in the Asia-Pacific region, identifying opportunities to develop compelling branded content across the publisher’s digital and print platforms.

Prior to joining The New York Times, Reno was the Director of Digital Strategy at Hong Kong luxury-lifestyle media startup #legend and the International Homepage and Audience Engagement Editor at TIME. A journalist at heart, he previously copyedited the international edition of TIME magazine, handling global coverage that encompassed current affairs, politics, business and culture.