Risto est le co-fondateur et PDG de Tubecon, le principal réseau d'événements YouTuber en Europe dédié aux médias et start-ups. Risto a travaillé comme stratège, dirigeant de télévision, producteur de télévision indépendant, investisseur en phase de démarrage et dans divers postes de consultants et de conseil stratégique.

Tubecon organises community-driven arena-sized creator events connecting the biggest online stars, their audiences and the sponsoring brands. With the current activities in Finland, Sweden and Spain, Tubecon is the biggest YouTuber convention organiser in the world. Tubecon is currently growing into multi-platform media property extending to several new markets in EMEA.

Risto Kuulasmaa works in the intersection of storytelling, digital media and television. Risto has produced award-winning television series such as The Dudesons and Docventures. After working as an television and online media executive at the Finnish Broadcasting company Yle, he is currently leading Tubecon, the biggest Youtuber convention event in Scandinavia.