Samantha Yap is the Founder & Director of YAP Global based in London. She's a fintech, blockchain and cryptocurrency media specialist with past experience working as an international freelance journalist in Jakarta, Melbourne, Kuala Lumpur and Hong Kong. Prior to delving into fintech PR at the beginning of 2017, she worked at ChannelNews Asia in Singapore as a broadcast journalist and current affairs producer. At ChannelNews Asia, she worked on its flagship talk show programme, Perspectives, and produced several other programmes including a special documentary filmed in Jakarta.