After graduating from journalism school, Stefan Åberg worked as a journalist and later as a news editor until 2017 being named managing editor for VK Media, a local news group with two newspapers, located in Umeå in the north of Sweden. As a managing editor, Åbergs focus has been on the digital development, and speeding up the digital transformation for Västerbottens-Kuriren, the largest newspaper in the northern half of Sweden. Västerbottens-Kuriren was early in realizing the importance of a strong online presence and has always been working hard to stay in front with a goal of being regarded as the leading local newspaper in Europe. The past four years Västerbottens-Kuriren main focus has been on growing it's paying digital audience, and last year saw a growth of over 70 percent. Being a small organisation, VK Media has realized that using AI and automated content is a key moving forward as personalization is the next big step for the newspapers.