Tobias Henning is the General Manager Premium of the popular German newspaper BILD. BILD has a daily print circulation of nearly 2 million copies sold and reaches in digital around 20 million unique users per month. BILD is the most widely read news media brand in Germany. As General Manager Premium he is responsible for BILD’s digital paid content offer „BILDplus“. With almost 400,000 digital subscribers BILDplus is the most successful paid content offer in Germany. Prior to working at BILD, Tobias served as executive assistant to the CEO of AXEL SPRINGER and project leader at DIE WELT where he introduced the first paywall at a national news media brand in Germany. DIE WELT and BILD belong to AXEL SPRINGER, one of the biggest digital publishing houses in Europe.