Over 20 years of media experience of which more then 10 years within a data and/or insights related function. Worked for Sanoma Magazines Belgium for more then 10 years. she was Transformation director for Kantar and since 2017, she is  working for Mediahuis.

The last couple of years she was more focused on change & transition management. Within Mediahuis she working towards a more data & (consumer) insights driven organization & culture.

Since this year she is building a more common group strategy for data & insights. Passionate about consumer centricity and how different data sources can help focus on the needs of the consumer.