Ulbe Jelluma is a seasoned marketing and advertising professional. He is heading Print Power Europe, the pan-European, industry-wide initiative promoting print advertising.

Print Power Europe, the leading voice for print media campaigning, sponsored by the European paper industry, organises Round Tables with leading brands and agencies; providing facts, expert interviews and cases on its website printpower.eu and setting-up face-to-face meetings with agencies and brands discussing the role of print advertising in the media mix.

Ulbe worked for the international advertising agencies Ogilvy, Hakuhodo/TBWA and BBDO for international clients such as Canon Europe, Sappi Europe, Südzucker, Unilever, Philips and American Express.

He's committed to the effectiveness of advertising and was a member of the founding committee and winner of the award that recognise effective advertising campaigns: the Effie awards. He was also part of the team that relaunched the Euro-Effies. He is a past Board member of the Belgian Marketing Association. Ulbe is Dutch but has spent more years in Belgium than in his home country.

He’s a regular speaker at industry events, including WAN-IFRA Annual Conference, INMA Global News Conference, FIPP Global Annual event, Distripress Congress, and various Print Power member events,….