Ulf Heyden is working on a native ad selfbooking system for BurdaForward called the Ad Manager. Previous roles were in several positions in editorial, product development and sales of various Burda units like Director of BestCheck, Commercial Director of FOCUS Online and editorial head of NET-BUSINESS Online. Currently Ulf also is leading the BlockchainForward initiative aiming to evaluate usecases for distributes ledger technologies for the media business of BurdaForward.