Valtteri Varpela, 37, is Managing Editor in the biggest Finnish news media site Ilta-Sanomat (www.is.fi). He is in charge of the Ilta-Sanomat’s news desk, the journalistic development of personalization in news feed, social media and exclusive content.
 
Ilta-Sanomat has over 3,6 million unique monthly visitors and has the most popular front page and news app in Finland. Print and digital combined Ilta-Sanomat has 2,5 million weekly readers, which is a lot in a country of 5,5 million people. Ilta-Sanomat is part of Sanoma group that has several newspaper and magazine brands, tv channels and radio stations in Finland and Netherlands.