Vikram is the Equity Partner and Group CEO of Madison Media & OOH, India's largest independent
Media Agency. In his 30 year career, he has been the global CEO of Maxus, the CEO of GroupM South
Asia and Mindshare South Asia. Vikram started his career with P&G and Coca-Cola in Media, Market
Research and Brand Marketing. He also set up the marketing department at Star India (Newscorp).

His career highlights include setting up India’s first Media AOR; starting India’s first afternoon soap
opera (and daily strip); a great track record of product launches including Ariel, Whisper, Sprite, Diet
Coke, Kinley, IPL; pioneering a series of researches in India including BASES, Conversion Model, a
Purchase Retail Audit and Consumption Panel; and being part of the leadership team that started
Mindshare and GroupM in India/ South Asia. Under his leadership Mindshare was the undisputed
Agency of the Year at most Indian awards.

Vikram has sat on several industry body boards/ committees including ASCI, ABC, RSCI, BARC and FICCI.
He is currently the Head of IRS Tech Comm, MRUC Board member, ABC Board member, BARC
Disciplinary committee member, CO-chair of IBF-AAAI subcommittee on payments, Ad Club ManCom
member. He has consistently been voted amongst the most influential persons in Indian Media by the
Economic Times