Will is the co-founder of Kensai, a platform for understanding infinite quantities of text, images and video from social media and the news to empower brands and financial companies with the information they need to make informed business decisions. Will has appeared live on Al Jazeera and taken part in roundtables with the Foreign Office, British High Commission India, The Royal Society, TechUK, London Mayor, World Economic Forum and GLA. He gave evidence to the House of Lords Select Committee on AI and was mentioned in their subsequent report. In October 2018, he went on an AI Trade Mission to India with the Foreign Office.