Willa is a human-centered designer with a background in industrial design and user research. She has worked on projects ranging from analysis of community programs, historic sites, public parks, as well as on a mix of products ranging from medical equipment, watches and furniture to technology from websites, apps, digital learning platforms and smart lighting systems. Willa has been described as a catalytic designer, the substance which accelerates design thinking through getting the right people and research into play. Previous clients have included but are not limited too; BridgeStone, Philips Lighting, Midmark, Olympus, National Endowments for the Arts, US State Department, Chicago Tribune, Chicago Science Museum and Georgia Institute of Technology.