Winnie is the APAC lead for Manifesto Growth Architects – a strategic consultancy specialising in helping leaders grow their business quickly and profitably. Lately, they have built membership/subscription businesses with some of the best and most interesting brands around including The Wall Street Journal, Fox, and the Tate museum. Winnie gained a background in digital advertising during her time at WPP working for some of Canada’s most beloved brands. Prior to Manifesto, Winnie involved herself with changing the business model of higher education at impact investment fund Acumen, where she helped to grow and run an digital learning platform reaching 190 countries.