Wouter Hulst is the project manager on behalf of the publishers for the NLProfiel initiative. He and his business partner Andries de Jonge run a niche consultancy form focussed on digital media, launched in 2009. Since then he has worked on projects for leading European brands like Grupo Prisa, Deutsche Telekom, de Persgroep, Sanoma, Ahold, RTL, Zalando and many more. His expertise focuses on digital media strategy, business intelligence, audience management, privacy compliance and go-to-market strategies.