Seasoned entrepreneur, Yves is a co-founder of president AdGear. The company was sold to Samsung in June 2016. His vision, experience and his ability to assemble and lead great teams are among his biggest strengths. Prior to AdGear, Yves Poiré has been Executive Vice-President at Fjord Interactive Marketing + Technology, Cossette's digital marketing business unit in Canada. He also was the President of Proximi-T, an information technology company specialized in e-business solutions. In 2000, Cossette acquired equity in Proximi-T, which eventually led to its merger in 2003.  Yves's humanitarian interests took him to Rwanda, India and Ecuador for three years of his career, where he worked on various development projects.