Programm | Digital Media for Non-Digital Executives
Digital Media for Non-Digital Executives
Programme
Day 1: 10:00 - 17:30 hrs.
Day 2: 09:30 - 17:00 hrs.
Day 1: The Ground Brushing Up The Basics
Jargons & Definitions
- Meanings and applicabilities of terms and acronyms that go past the eyeballs or are heard in meetings.
Digital thinking - Understanding the reader
- How can digital thinking help to grow website ofmedia companies?
Using the right tools
- Know the right digital tools and learn to use them.
Day 2: Selling Digital Media
Measuring Digital Media
- How to measure the impact of digital medium?
Creating Value Proposition for Advertiser
- One size do not fit all advertisers. How to create a value proposition for advertisers?
Pitching to a Potential Advertiser
- How to convince the advertisers that your pitch is value for money?
Maximising Yield
- Think out of the box and maximise
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