Day 1, 24-October-2017

10.00 am - 1.00 pm 

Topic 1: Key Digital Advertising Trends

(Theoretical session)

• Omnichannel Marketing
• Google AMP & ALP
• Landing Pages
• Outstream Video
• Chatbots
• Marketing Automation
• Remarketing/Retargeting Ad (Audience Extension & Lookalike)

(Practical session)

• Chatbots

2.00 pm - 5.30 pm 

Topic 2: Digital Advertising Technologies

(Theoretical session)

• Data Management Platforms (DMPs)
• Demand-Side Platforms (DSPs)
• Supply-Side Platforms (SSPs)
• Ad Exchanges
• Programmatic
• Real Time Bidding
• Header Bidding
• EPMV and Total Session Earnings
• Google Policy (AdSense & Ad Exchange)
• Ad Blocking

Day 2, 25-October-2017

9.30 am - 1.00 pm

(Theoretical session)

Topic 3: New Advertising Format & How it works

• Mobile Ad
• Native Ad
• Content Ad
• Social Media Ad (FB, Twitter, Instagram, LinkedIn etc)
• Malaysiakini Case Study (Online Advertising Sales Evolution) 

2.00 pm - 5.00 pm 

(Practical session)

• Native Ad
• Content Ad
• Social Media Ad