Referenten | 1st WAN-IFRA Content Marketing Forum LATAM
1st WAN-IFRA Content Marketing Forum LATAM
Speakers
Branded content strategist, USA
Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices.
Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.
CEO, Bitbol.la, Argentina
Julián is the director of content and social media strategy of the President of Argentina, Mauricio Macri. He's also the Director of Bitbol, social media consultant for La Nación , creative director of the Mendoza Post, consultant of Bodegas Nieto Senetiner, columnist for La Nación and member of the National Journalism Academy of Argentina.
New Media Adviser and Content Marketing Consultant, Ecuador
Nicolás has more than fifteen years of experience in developing new media. For a decade he led the digital strategy of El Universo de Ecuador media group. Today he advises media companies in digital development and strategy for their audiences.
Digital Director, Accenture Argentina
