Programm | Editorial Leaders, Final Mod - Newsroom Innovation and Leadership

Editorial Leaders, Final Mod - Newsroom Innovation and Leadership

Programm | Editorial Leaders, Final Mod - Newsroom Innovation and Leadership

Programm

Programme:

Day1, 22 June

  • Introductions - outline of course and how it’s going to work
  • Exercise:  Index of optimism - designed to test how the participants view the future of the news media.
  • Exercise:   Index of competence - designed to show how well participants feel they are functioning in their work.
  • Exercise:  what it means to be in middle management

 The media landscape in India

  • Exercise:  assessing the health of the major media sectors
  • Competition in the Attention Economy
  • Exercise:  identify threats to the status quo - and opportunities thrown up by disruption
  • Dealing with technological change
  • Exercise:  The introduction of new software into your newsroom
  • Understanding audiences
  • Exercise:  the Bounce-Churn-Retain-Dwell cycle
  • Exercise:  Who are we writing for?
  • Exercise: What should we be writing?
  • How leaders shape their newsrooms and drive success
  • Exercise:  What factors will lead to success for a news organisation
  • Washing up - put the key messages from today on the magic wall[1]

 

Day 2, 23-June

(cont’d - the actual content of this morning and the beginning of the afternoon session depends on the outcomes of the previous day, but will probably include these elements:)

  • Exercises: 
  • What do the success criteria mean for our content and how do leaders create and ensure quality?
  • How to run a converged newsroom
  • Running the planning desk
  • The quality assurance cycle
  • Running the editorial meeting
  • What does the pursuit of success mean in terms of people-management?  
  • Recruitment and training
  • Safety, trust and respect
  • Team-building and the leader’s role 

Social Media

  • Exercise: Needles and haystacks - how do we know what to trus
  • Exercise: Social media as a promotional tool

 Review of course 

  • What did participants take from it - update magic wall
  • Re-run of Index of Optimism
  • Re-run of Index of Competence

 

Editorial Leaders, Final Mod - Newsroom Innovation and Leadership

Kontakt 

Shariff