Programm | Editorial Leaders, Final Mod - Newsroom Innovation and Leadership
Editorial Leaders, Final Mod - Newsroom Innovation and Leadership
Programme:
Day1, 22 June
- Introductions - outline of course and how it’s going to work
- Exercise: Index of optimism - designed to test how the participants view the future of the news media.
- Exercise: Index of competence - designed to show how well participants feel they are functioning in their work.
- Exercise: what it means to be in middle management
The media landscape in India
- Exercise: assessing the health of the major media sectors
- Competition in the Attention Economy
- Exercise: identify threats to the status quo - and opportunities thrown up by disruption
- Dealing with technological change
- Exercise: The introduction of new software into your newsroom
- Understanding audiences
- Exercise: the Bounce-Churn-Retain-Dwell cycle
- Exercise: Who are we writing for?
- Exercise: What should we be writing?
- How leaders shape their newsrooms and drive success
- Exercise: What factors will lead to success for a news organisation
- Washing up - put the key messages from today on the magic wall[1]
Day 2, 23-June
(cont’d - the actual content of this morning and the beginning of the afternoon session depends on the outcomes of the previous day, but will probably include these elements:)
- Exercises:
- What do the success criteria mean for our content and how do leaders create and ensure quality?
- How to run a converged newsroom
- Running the planning desk
- The quality assurance cycle
- Running the editorial meeting
- What does the pursuit of success mean in terms of people-management?
- Recruitment and training
- Safety, trust and respect
- Team-building and the leader’s role
Social Media
- Exercise: Needles and haystacks - how do we know what to trus
- Exercise: Social media as a promotional tool
Review of course
- What did participants take from it - update magic wall
- Re-run of Index of Optimism
- Re-run of Index of Competence