Programm | Relaunching Websites and SEO
Relaunching Websites and SEO
Workshop SEO : News-SEO + Relaunch SEO
Day 1, 4-April-2019
- Introduction of trainer and participants
- Brief overview "SEO for publishers
- What is new in SEO in 2019?
- Introduction to News SEO (technical, editorial, news gaming)
- Time for FAQ and your questions
- Case study: a critical glance at one of the participants´ website
- Overview relaunch SEO
- General considerations 6 months before the relaunch
- Why do you want to relaunch?
- What would the ideal news portal (for SEO)?
- Planning topic pages and automatic link structures
- Time to clean up the website before the relaunch?
- Do you have access to necessary tools/accounts?
- Time for FAQ and your questions
- Case study: a critical glance at one of the participants´ website
- Time to discuss open questions from day 1
- The big checklist for SEO-Relaunches
- Tools and sources for gathering all URLs that have ever existed
- Introduction to crawling with Screaming Frog
- Case study: a critical glance at one of the participants´ website
- Your turn: crawl your website - what do you find? (PRACTICAL EXERCISES)
- Analyse your URLs and your content
- What content do you have?
- Are there old directories, subdomain, redirects, mirror domains?
- Planning and setting up URL redirections
- Search Console + Analytics + robots.txt + xml-sitemaps
- Last minute testing with the new site
- Onsite
- Redirects / URLs / links
- Speed, structured data, mobile friendliness
- Your turn: test your site - what are your findings (PRACTICAL EXERCISES)
- Extensive Testing + Review after the relaunch
- Time for FAQ and your questions
- Case study: a critical glance at one of the participants' website
